![]() ![]() The hidden text is routinely harvested through processes such as machine learning and deep learning. This “hidden text,” as Zuboff calls it, is in fact used for “predicting” user behavior which it does with unparalleled accuracy. As such, they are not only used to improve services, but, when aggregated on a large scale, they emerge as an invaluable resource. Amidst the war against terrorism and well-known policies of deregulation, technological companies such as Google discovered that the search data - time, tags, user data - are, in and of themselves, an asset. ![]() The Fight for a Human Future at the New Frontier of Power, she strikes us again. With her new book, The Age of Surveillance Capitalism. Shoshana Zuboff is known for her work In the Age of the Smart Machine: The Future of Work and Power (1988), which influenced the way we perceive technology, work, and organizations. Facebook Twitter WhatsApp Messenger LinkedIn Email ![]()
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